TED TURNER EXPEDITIONS
Logo and Brand Guides
- Logo Variation
- Brand Guidelines
- Color Palette
Concepting and designing a logo is the most integral part of the branding process, after all this is the face of your business.
During this project, I wanted to use logos that defined the look and feel of each resort.
From there I refined the chosen sketch ideas and development the logos layout.
I wanted to cultivate a strong emotional connection with customers. Branding colors provide a shortcut straight to your clientele’s hearts.
After reviewing videos and reading information on the company I felt it was important to choose a palette for each resort that reflect warm, earthy, outdoor activities.
Using a consistent font for your brand provides an simple way to tie in digital and print material across platforms.
Its always important to make sure fonts are easy to read, easy to load online, and used in the right places in your content.